So you’ve decided to add video to your online business marketing. Great. Now comes the hard part – what are we going to say and show in your new video?
I’d suggest that the best thing to do is work out your message initially without worrying about how it’s going to be presented in video format.
Questions you should ask yourself include:-
- What’s the purpose of this video? Is it to attract customers, investors, good employees? Is it to tell your story, sell your products, or put the frighteners into your competitors?
- Is this video a one-off or will it form the beginning of a series of video updates?
- Will the same video content work in all the places that viewers are likely to encounter it?
- Do you need to put a different spin on our message for viewers on YouTube (maybe a more funky or humourous version) compared to the more business-oriented approach that may work best on your company website?
And a final point worth considering – “Will video present our business better or worse than we currently do??”
This last point may seem a strange one but I believe it’s vital. Video can be a very cruel medium. It can make high-flying executives look nervous and untrustworthy, and it can expose a business as lacking ‘personality’. I want to explore some issues that all businesses looking to put video on their websites or into their email marketing / social networking sites need to consider.
Thanks for reading.
Blu Steven
